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CITATION

Fisher, Steve and Duane, Ja-Nae. The Startup Equation: A Visual Guidebook to Building Your Startup. New York: McGraw-Hill Education, 2015.

The Startup Equation: A Visual Guidebook to Building Your Startup

Authors: Steve Fisher and Ja-Nae Duane

Published:  May 2015 Pages: 288

eISBN: 9780071832373 | ISBN: 9780071832366
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  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Acknowledgments
  • Foreword
  • Our Story
  • Section 1 Discovering the Equation
  • 1. The Age of YOU: The Entrepreneur
  • 2. The Rise of the Startup Economy
  • 3. The Six Forces of Change
  • 4. The Startup Equation
  • Section 2 Building the Foundation
  • 5. The Entrepreneur's Journey
  • 6. The Big Idea
  • 7. Strength in Agility
  • Section 3 Crafting the Experience
  • 8. Culture of Wow
  • 9. Rewards of Great Teams
  • 10. Creating Great Customer Experiences
  • 11. The New Brand Order
  • Section 4 Growing the Dream
  • 12. No Money, No Excuses
  • 13. Startup Marketing Alchemy
  • 14. ROI of Happy Customers
  • 15. Scaling to New Heights
  • 16. Always Be Innovating
  • 17. The Exponential Power of the X-Factor
  • Section 5 Charting the Adventure
  • 18. Choose Your Own Adventure
  • Notes