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CITATION

Kerpen, Dave. Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More. New York: McGraw-Hill Education, 2015.

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Authors: Dave Kerpen

Published:  March 2015 Pages: 304

eISBN: 9780071836333 | ISBN: 9780071836326
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  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • Chapter 1 Listen First, and Never Stop Listening
  • Chapter 2 Way Beyond “Women 25 to 54”: Define Your Target Audience Better Than Ever
  • Chapter 3 Think-and Act-Like Your Consumer
  • Chapter 4 Invite Your Customers to Be Your First Fans
  • Chapter 5 Engage: Create True Dialogue with, and Between, Your Customers
  • Chapter 6 Respond Quickly to All Bad Comments
  • Chapter 7 Respond to the Good Comments Too
  • Chapter 8 Be Authentic
  • Chapter 9 Be Honest and Transparent
  • Chapter 10 Should You Ask a Lot of Questions?
  • Chapter 11 Provide Value (Yes, for Free!)
  • Chapter 12 Share Stories (They're Your Social Currency!)
  • Chapter 13 Inspire Your Customers to Share Stories
  • Chapter 14 Integrate Social Media into the Entire Customer Experience
  • Chapter 15 Use Social Network Ads for Greater Impact
  • Chapter 16 Admit When You Screw Up, and Then Leverage Your Mistakes
  • Chapter 17 Consistently Deliver Excitement, Surprise, and Delight
  • Chapter 18 Don't Sell! Just Make It Easy and Compelling for Customers to Buy
  • Conclusion: Just Be Likeable
  • Appendix: A Refresher Guide to the Social Networks That Matter Most
  • Notes
  • Index