The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Authors: Robbie Kellman Baxter

Published: March 2015 Pages: 288

eISBN: 9780071839334 | ISBN: 9780071839327

Cover

Title Page

Copyright Page

Contents

Foreword

Acknowledgments

Introduction

Section I: What You Need to Know About the Membership Economy

1 How the Membership Economy Fits into the Bigger Picture

2 Why the Membership Economy Matters

3 The Many Faces of the Membership Economy

Section II: Membership Economy Strategies and Tactics

4 Build the Right Organization

5 Build an Effective Acquisition Funnel from the Bottom Up

6 Onboard Members for Success and Superusers

7 Start Simple with Pricing, but Leave Room for Flexibility

8 Incorporate “Free” as a Tactic, Not a Strategy

9 Use the Right Technology and Track the Right Data

10 How to Retain Members (and When to Let Them Go)

Section III: Membership Organizations Come in All Shapes and Sizes

11 What You Can Learn from Online Subscriptions

12 What You Can Learn from Online Community Models

13 What You Can Learn from Loyalty Programs

14 What You Can Learn from Traditional Membership Economy Companies

15 What You Can Learn from Small Businesses and Consultancies

16 What You Can Learn from Nonprofits, Professional Societies, and Trade Associations

Section IV: The Membership Economy and Transformation

17 From Idea to Start-Up

18 From Start-Up to Mature Organization

19 From Offline to Online

20 From Ownership to Access

21 From Business as Usual to Competitive Disruption

Conclusion: How You Can Start Transitioning Today

Glossary

Notes

Index