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Publication Cover

CITATION

Gordon, Avi. MBA Admissions Strategy: From Profile Building to Essay Writing. New York: Open University Press, 2017.

MBA Admissions Strategy: From Profile Building to Essay Writing

Authors: Avi Gordon

Published:  May 2017 Pages: 256

eISBN: 9780335226771 | ISBN: 9780335226764
Open eBook
  • Preface to the third edition
  • Acknowledgements
  • Introduction
  • PART ONE
  • Admissions Fundamentals
  • 1 Talking to Adcom
  • 2 MBA admissions value
  • 3 Elements of admissions
  • 4 Researching and choosing MBA programs
  • 5 What goes on after you hand in your application
  • PART TWO
  • Profile Recognition and Development
  • 6 The profiling project
  • 7 Personal profile analysis
  • 8 Professional profile analysis
  • 9 Positioning and messaging
  • PART THREE
  • Essay and Interview Management
  • 10 The MBA question archetypes
  • 11 Essay approaches and content mapping
  • 12 The interview
  • PART FOUR
  • Writing Tools and Methods
  • 13 Serving the reader
  • 14 Structure and outlines
  • 15 Improving expression: word and sentence strategies
  • Conclusion
  • Notes
  • Index