Consumer Psychology

Consumer Psychology

Authors: Cathrine V. Jansson-Boyd

Published: January 2010 Pages: 312

eISBN: 9780335239795 | ISBN: 9780335229284

Front cover

Half title page

Title page

Copyright page

Contents

Preface

Acknowledgements

1 Consumer Psychology: What it is and how it emerged

2 Consumer memory and learning

3 Perception and attention

4 Identity and consumption

5 The emotional consumer

6 Attitudes

7 Advertising psychology

8 Motivational determinants of consumer behaviour

9 Consumer decision-making and brand loyalty

10 The Internet

11 Children as consumers

12 Consumption and happiness

13 Consumers and the environment

References

Author index

Subject index

Back cover