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Publication Cover

CITATION

Gordon, Avi. MBA Admissions Strategy: From Profile Building to Essay Writing, 2nd edition. Maidenhead: Open University Press, 2010.

MBA Admissions Strategy: From Profile Building to Essay Writing, 2nd edition

Authors: Avi Gordon

Published:  July 2010 Pages: 240

eISBN: 9780335241187 | ISBN: 9780335241170
Open eBook
  • Front cover
  • Half title page
  • Title page
  • Copyright page
  • Contents
  • Preface to the second edition
  • Acknowledgments
  • Introduction
  • PART ONE Admissions Fundamentals
  • 1 Marketing to Adcom
  • 2 Attributes that count
  • 3 Admissions fundamentals
  • 4 Investigating schools and managing social media resources
  • 5 What goes on after you hand in your application
  • PART TWO Profile-Building Tools and Techniques
  • 6 The profiling project
  • 7 Personal profile analysis
  • 8 Professional profile analysis
  • 9 Positioning, messaging, and mapping
  • PART THREE Essay and Interview Management
  • 10 The MBA essay question archetypes (part 1)
  • 11 The MBA essay question archetypes (part 2)
  • 12 The MBA essay question archetypes (part 3)
  • 13 Essay approaches and content mapping
  • 14 The interview
  • PART FOUR Writing Tools and Methods
  • 15 Managing the reader's experience
  • 16 Idea discipline, structure, and outlines
  • 17 Improving expression: word and sentence strategies
  • Conclusion
  • Notes
  • Appendix Essay revision checklist
  • Index
  • Back cover