Published: June 2016 Pages: 256
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Carmen Simon, PhD, is the cofounder of Rexi Media, a presentation design and training company, and the creator of Presenter Pro, the #1 business app in 2008. She holds doctorates in both instructional technology and cognitive psychology.
Keywords: PRESENT, PRESENTATION, PRESENTING, PRESENTER, COMMUNICATION, COMMUNICATE, COMMUNICATING, COMMUNICATOR, MEMORY, ACTION, TRIGGERS, INFLUENCE, CONTROL, IMPROVE MEMORY, SPARK ACTION, BRAIN SCIENCE, MEMORABLE CONTENT, MEMORABLE COMMUNICATION, HOOK YOUR AUDIENCE, CAPTIVATE, REMEMBER, RECALL, CONTENT RETENTION, NEUROSCIENCE, COGNITIVE PSYCHOLOGY, PSYCHOLOGY, ATTENTION TRIGGER, MEMORY MAGNET, ACTION DRIVER, AUDIENCE, LISTENER, MOTIVATION, ATTENTION, MEMORABLE PRESENTATIONS, REXI MEDIA, REXI METHOD, PRESENTATION DELIVERY, GIST, VERBATIM, HABITUATION, SURPRISE, SUSTAIN ATTENTION, DISTINCTIVENESS, DESIGN UNITY, ASSOCIATIONS, EXAGGERATION, ENCODING, RETRIEVAL, ELABORATION, CUES, MOTIVATIONAL DRIVERS, FRAMING, ANCHORING, CONTRAST, SEQUENCING, DECISION, DECISION MAKING, GET RESULTS, INFLUENCE MEMORY, CONTROL MEMORY, GRAB ATTENTION, PRESENTATION DESIGN, PRESENTATION TRAINING, CONTENT RECALL, CONTENT MARKETING, INSPIRE ACTION, IMPROVE ATTENTION, IMPROVE RECALL, MESSAGE, MESSAGES, GUIDE BEHAVIOR, MEMORABLE MESSAGES, BUSINESS PRESENTATIONS, BUSINESS COMMUNICATIONS, BUSINESS MESSAGING, MESSAGING, BUSINESS CONTENT, MARKETING, SALES, TRAINING, LEADERSHIP, MANAGEMENT, SKILLS, PERSONAL SUCCESS
