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CITATION

Wanqiang, Li. The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World. New York: McGraw-Hill Education, 2016.

The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Authors: Li Wanqiang

Published:  September 2016 Pages: 256

eISBN: 9781259584541 | ISBN: 9781259584534
Open eBook
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Foreword
  • Chapter 1: A Sense of Engagement
  • Chapter 2: Product
  • Chapter 3: Brand
  • Chapter 4: Social Media
  • Chapter 5: Service
  • Chapter 6: Design
  • Chapter 7: Alee's Notebook
  • Postscript
  • Appendix A. Events
  • Appendix B. Illustrations
  • Acknowledgments: The Benefactors of this Particular Dream
  • Index