One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Authors: Stephen Key

Published: October 2015 Pages: 288

eISBN: 9781259584787 | ISBN: 9781259589676

Cover

Title Page

Copyright Page

Contents

Preface: The Ferriss Effect

Acknowledgments

Foreword

Introduction: How One Simple Idea Led to the Life of My Dreams

Part One: The Power of One Simple Idea

1 How You Can Create the Life of Your Dreams

2 The Beauty-and Opportunity-of Open Innovation

3 CEO or CIO-Which Hat Fits You Best?

Part Two: Find Your Million-Dollar Idea

4 Look for Marketable Ideas

5 Get Creative!

6 How to Pick Winners

Part Three: Prove Your Idea

7 Will It Sell?

8 Is It Doable?

9 To Prototype or Not to Prototype

Part Four: Protect Your Idea

10 The Smart Way to Safeguard Your Idea

11 Control Every Step of the Process

Part Five: Prepare to Pitch Your Idea

12 Create Sales Tools That Sell Benefits

13 Get in the Game Without Quitting Your Job

Part Six: Submit Your Idea to Potential Licensees

14 Kick Fear to the Curb

15 Find the Right Doors to Knock On

16 The Call That Gets You in the Door

Part Seven: Bring Your Ideas to Market

17 Cut a Great Deal

18 Living the Dream

19 The New Opportunities for Inventors

20 If I Were to Do It All Over Again: The Need for Product Scouts

Index