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CITATION

Pulizzi, Joe. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. New York: McGraw-Hill Education, 2015.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Authors: Joe Pulizzi

Published:  September 2015 Pages: 256

eISBN: 9781259589669 | ISBN: 9781259589652
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  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Foreword
  • Introduction
  • Part 1 Starting the Journey
  • Chapter 1 Beginning with the End in Mind
  • Chapter 2 The Content Inc. Opportunity
  • Part 2 The Sweet Spot
  • Chapter 3 Knowledge or Skill + Passion
  • Chapter 4 Adding Audience to Your Sweet Spot
  • Part 3 The Content Tilt
  • Chapter 5 Understanding the Power of the “Tilt”
  • Chapter 6 Discovering Your Content Mission
  • Chapter 7 Ways to Unearth Your Content Tilt
  • Part 4 Building the Base
  • Chapter 8 Selecting Your Platform
  • Chapter 9 Content Ideation
  • Chapter 10 The Content Calendar
  • Chapter 11 Content Staffing
  • Chapter 12 The Collaborative Publishing Model
  • Chapter 13 Planning for Repurposing
  • Part 5 Harvesting Audience
  • Chapter 14 The Metric That Drives the Model
  • Chapter 15 Building for Findability
  • Chapter 16 Stealing Audience
  • Chapter 17 Social Media Integration
  • Part 6 Diversification
  • Chapter 18 The Three and Three Model
  • Chapter 19 Building Out Extensions
  • Chapter 20 Acquiring Content Assets
  • Part 7 Monetization
  • Chapter 21 Waiting for Revenue
  • Chapter 22 Building the Revenue Model
  • Part 8 Next-Level Content Inc.
  • Chapter 23 Putting It All Together
  • Chapter 24 Join the Movement
  • Acknowledgments
  • Appendix A: CMI's Contributor/Blogging Guidelines
  • Appendix B: An Inside Look into CMI's Publishing Process
  • Index