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Publication Cover

CITATION

Hall, John. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. New York: McGraw-Hill Education, 2017.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Authors: John Hall

Published:  April 2017

eISBN: 9781260011937 | ISBN: 9781260011920
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  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • 1 How Your Consumers are Changing
  • 2 What Consumers are Looking for in Brands They Trust
  • 3 Building Relationships by Helping Others
  • 4 Being Transparent and Likable
  • 5 Remaining Consistent and Boosting Familiarity
  • 6 Broadcasting Your Message Through Content
  • 7 My Journey
  • 8 The Golden Rule of Communication
  • 9 Beyond The Marketing Department
  • 10 Populating All Stages of the Consumer Journey Through Strategic Distribution
  • Resource Library
  • Notes
  • Index