Sign in  |  Register
Advanced search
Publication Cover

CITATION

Cunningham, Andy. Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. New York: McGraw-Hill Education, 2017.

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

Authors: Andy Cunningham

Published:  September 2017 Pages: 256

eISBN: 9781260031218 | ISBN: 9781260031201
Open eBook
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Foreword
  • Preface
  • Part I The Principles of Positioning
  • 1 Great Marketing Starts with Great Positioning
  • 2 Core DNA Matters
  • 3 Genetic Testing
  • 4 The Six Cs of Positioning
  • 5 Positioning and Message Architecture
  • 6 Activation
  • 7 Genetic Engineering
  • 8 Cutting-Edge Revolutions
  • Part II Aha! in Action: The Practice of Positioning
  • 9 Tile: Delivering Peace of Mind
  • 10 BuildingConnected: Cutting Through the Noise
  • 11 Addepar: Weapon of Choice
  • 12 Synaptics: The Human Interface Revolution
  • 13 Retrotope: The Next Big Thing
  • 14 OpenGov: Charisma in Action
  • Conclusion
  • Acknowledgments
  • Index