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CITATION

Chavez, Tom; O’Hara, Chris; and Vaidya, Vivek. Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. New York: McGraw-Hill Education, 2018.

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

Authors: Tom Chavez, Chris O’Hara and Vivek Vaidya

Published:  October 2018 Pages: 272

eISBN: 9781260441543 | ISBN: 9781260441536
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  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • PREFACE ORIGINS
  • INTRODUCTION THE MAGIC COFFEE MAKER
  • CHAPTER 1 THE EMERGENCE OF PEOPLE DATA
  • CHAPTER 2 THREE CORE PRINCIPLES FOR BUILDING A WINNING DATA STRATEGY
  • CHAPTER 3 DATA IN, DATA OUT
  • CHAPTER 4 THE FIVE SOURCES OF DATA-DRIVEN POWER
  • CHAPTER 5 MAKING IT REAL FOR YOUR ORGANIZATION
  • CHAPTER 6 THE NEW BASIS OF COMPETITION: KNOW, PERSONALIZE, AND ENGAGE
  • CHAPTER 7 SEVEN FORECASTS TO LIGHT UP YOUR FUTURE SENSORS
  • ACKNOWLEDGMENTS
  • NOTES
  • INDEX