Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Authors: John Rossman

Published: May 2019 Pages: 272

eISBN: 9781260455502 | ISBN: 9781260455496

Cover

Title Page

Copyright Page

Contents

INTRODUCTION: WHAT WOULD JEFF DO?

Part I Culture

idea 1 RESET YOUR CLOCKS: Your Journey Will Not Be Short or a Straight Line

idea 2 MERCENARY OR MISSION DRIVEN? Be Strategic and Honest in Your Obsession, and Then Obsess to Win

idea 3 MOVE FORWARD TO GET BACK TO DAY 1: Change the Culture of the Status Quo

idea 4 OBSESSED IS DIFFERENT: Create Customer Obsession in Your Business

idea 5 DON’T GO ALONG TO GET ALONG: The Risk Social Cohesion Poses to Achieving Hard Results

idea 6 DELIVER RESULTS: Own Your Dependencies to Overcome and Succeed

idea 7 OWNERSHIP FOR EVERYONE: Compensation Strategy to Drive Enterprise Optimization

idea 8 AVOID COUNTRY CLUBS: Stay Hungry Even When You’re Successful

idea 9 MAKE THE ELEPHANT DANCE: Portfolio Strategy and Governance for Innovation

idea 10 YOU ARE THE CHIEF PRODUCT OFFICER: The New Management Science of Being a Builder

idea 11 ARE YOU WILLING TO BE MISUNDERSTOOD? Lessons from Amazon’s Biggest Innovations

idea 12 GET TO YES: Finance, Tax, Legal, and HR Teams That Matter

idea 13 BLOW UP THE ORG CHART: Don’t Let Your Organizational Structure and Titles Get in the Way

idea 14 GAMES FOR INNOVATION: Spur Invention in Fun Ways

idea 15 THE DOOR DESK: Forcing Innovation Through Frugality

Part II Strategy

idea 16 INTRODUCTION TO MISSION IMPOSSIBLE: Being Digital

idea 17 EXPERIMENT, FAIL, RINSE, REPEAT: Plan and Operate Your Experiments for Digital Success

idea 18 SO YOU WANT TO BE A PLATFORM? Platform Strategy for the Rest of Us

idea 19 YES, YOU ARE A TECHNOLOGY COMPANY: Decentralize Your Way to Digital Greatness

idea 20 PIZZA FOR ALL! The Magic of Small Autonomous Teams

idea 21 NEVER SAY NEVER: Don’t Let Past Positions Create a Trap

idea 22 RELENTLESS.COM: Next-Generation Operational Excellence

idea 23 OPW: The Strategy of Other People’s Work

idea 24 THE MAGIC OF FORCING FUNCTIONS: Get These Right, and Your Teams Will Take Off

idea 25 WHAT’S YOUR FLYWHEEL? Systems Thinking in Strategy Development

idea 26 WHY IS THIS SO HARD? Innovate by Reducing Friction

idea 27 GRANTING CUSTOMERS SUPERPOWERS: Dreamy Businesses and Durable Needs

idea 28 THINK DIFFERENTLY: Improve Your Questions for Disruption

idea 29 LAUNCH AND LEARN: Business Expansion the Amazon Way

idea 30 DON’T GIVE AWAY THE OPERATING SYSTEM: Partners, Vendors, and Strategy

Part III Business and Technology

idea 31 LIES, DAMN LIES, AND METRICS: Use Metrics to Build a Culture of Accountability and Customer Obsession

idea 32 PROCESS VERSUS BUREAUCRACY: Create Processes That Scale

idea 33 DO THE MATH: The Path to Automation and AI Starts with Formulas

idea 34 CUSTOMER EXPERIENCE MATTERS: Design and Measure the Customer Experience to Win

idea 35 WHAT’S YOUR JUST WALK OUT TECHNOLOGY? Use the Internet of Things to Reinvent Customer Experiences

idea 36 INFORMATION SECURITY MUST DIE: Making Security Everyone’s Job

idea 37 OP1: The Painstaking Process of Planning

idea 38 STRATEGIC HEADCOUNT PLANNING: Scaling and Innovating Through People Allocation

idea 39 ARCHITECTURE IS THE BUSINESS STRATEGY: Win Through Technology and Architecture

idea 40 THE QUESTIONS YOU ASK: Ask Your CIO These Questions—for Everyone’s Benefit

idea 41 THE END OF ARTIFICIAL ARTIFICIAL INTELLIGENCE: Prepare for a Future of Machine Learning

Part IV Approach and Execution

idea 42 ONE-WAY OR TWO-WAY DOOR? Make Better and Faster Decisions

idea 43 RAISE THE BAR: Avoid the Biggest Hiring Mistakes

idea 44 A NARRATIVE ABOUT NARRATIVES: Ditch the PowerPoint and Gain Clarity

idea 45 THE FUTURE PRESS RELEASE: Define the Future and Get Teams on Board

idea 46 FAQS: Answer Others’ Questions for Your Benefit

idea 47 WRITE THE USER MANUAL: Start with the Customer and Work Backward

idea 48 YOU ARE WHAT YOU EAT: Create Change Via the Executive Team Reading List

idea 49 FINANCE FOR FOOLS: Free Cash Flow, Accounting, and Change

idea 50 THE LAST WORD ON BECOMING DIGITAL: Trust

idea 50½ PRINCIPLES ARE NOT A POSTER: The Pursuit of Speed, Agility, and Digital Leadership

NOTES

INDEX