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CITATION

Haines, Steven. The Product Manager's Desk Reference, Third Edition. New York: McGraw-Hill Education, 2021.

The Product Manager's Desk Reference, Third Edition

Authors: Steven Haines

Published:  April 2021

eISBN: 9781260468557 | ISBN: 9781260468540
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  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Illustrations
  • Preface
  • Introduction
  • MODULE 1 Foundations of Product Management
  • Introduction to Module 1
  • CHAPTER 1 What Is Product Management?
  • CHAPTER 2 The Product Master Plan
  • CHAPTER 3 Leadership: Creating Influence
  • CHAPTER 4 Leveraging Teams to Get Things Done
  • CHAPTER 5 Problem-Solving, Decision-Making, and Prioritizing
  • CHAPTER 6 Finance for the Product Manager: Keeping Score
  • MODULE 2 Building Insights and Driving Strategies by Making the Market Your Primary Focus
  • Introduction to Module 2
  • CHAPTER 7 The Playing Field and the Players: Analyzing the Industry and Competition
  • CHAPTER 8 Finding Markets to Conquer by Understanding Customer Needs and Market Segments
  • CHAPTER 9 Preparing to Set Your Mileposts: Forecasting for the Product Manager
  • CHAPTER 10 Product Strategy Formulation
  • MODULE 3 The Start of the Product’s Journey
  • Introduction to Module 3
  • Limits and Benefits of Processes
  • CHAPTER 11 Making a Molehill Out of a Mountain: Linear Product Planning and Prioritization
  • CHAPTER 12 Appearances Are Everything: Defining and Designing the Product
  • CHAPTER 13 Product Planning and Prioritizing in the Digital World
  • CHAPTER 14 Execution and Oversight During Product Development
  • CHAPTER 15 To Market, to Market: Launching and Releasing Products
  • MODULE 4 Continuing the Journey: Post-Launch Performance Management
  • Introduction to Module 4
  • CHAPTER 16 Auditing Results After the Launch
  • CHAPTER 17 Post-Launch Performance Management
  • CHAPTER 18 Product Portfolio Management
  • CHAPTER 19 Enough’s Enough! Discontinuing the Product
  • Index