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CITATION

Schein, Michael F.. The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. New York: McGraw-Hill Education, 2021.

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Authors: Michael F. Schein

Published:  January 2021 Pages: 288

eISBN: 9781260470147 | ISBN: 9781260470130
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  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Acknowledgments
  • Introduction How I Became a Professional Hype Artist (and Why You Should Too)
  • Hype Strategy #1 Make War, Not Love
  • Hype Strategy #2 Create Your Own Secret Society (the Piggybacking Principle)
  • Hype Strategy #3 Perfect Your Packaging
  • Hype Strategy #4 Give the Little Babies Their Milk
  • Hype Strategy #5 Become a Trickster (at Least for a Little While)
  • Hype Strategy #6 Become a Magus
  • Hype Strategy #7 Find a Void and Fill It
  • Hype Strategy #8 Make It Scientific
  • Hype Strategy #9 Prayers, Spells, and Symbols
  • Hype Strategy #10 Embrace Theater and Drama
  • Hype Strategy #11 Set Down a Rock for Your Followers to Cling To
  • Hype Strategy #12 Fetishize Work, Master Effortless Doing
  • Epilogue
  • Bibliography
  • Index