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CITATION

Brill, Jonathan. Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change. New York: McGraw-Hill Education, 2021.

Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

Authors: Jonathan Brill

Published:  August 2021 Pages: 272

eISBN: 9781264257164 | ISBN: 9781264257157
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  • Cover
  • Title Page
  • Copright Page
  • Dedication
  • Contents
  • Introduction
  • Why Business School Strategy Keeps Failing
  • Why Business Is Broken
  • Resilience Is Your New Strategy for Growth
  • A Practitioner as Your Guide
  • How This Book Is Organized
  • PART I AWARENESS
  • 1 Transforming to Survive in Our Increasingly Volatile World
  • 2 10 Undercurrents Will Cause the Next Rogue Wave
  • PART II Behavior Change
  • The ROGUE Method
  • 3 R: Reality Test
  • 4 O: Observe Your System
  • 5 G: Generate Your Futures
  • 6 U: Uncouple Your Opportunities from Your Threats
  • 7 E: Experiment
  • PART III CULTURE CHANGE
  • 8 Leading in Stormy Seas
  • Conclusion: Driving Resilient Growth in Your Organization
  • Phase I: Awareness
  • Phase II: Behavior Change
  • Phase III: Culture Change
  • Phase IV: Resilient Growth
  • Epilogue
  • How to See Clearly
  • Winning with a Resilient Growth Strategy
  • Acknowledgments
  • Notes
  • Index