The Kuaishou Way: Thirty Stories of How Lives Are Being Changed in the Short-Video Era

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The Kuaishou Way: Thirty Stories of How Lives Are Being Changed in the Short-Video Era

The Kuaishou Way: Thirty Stories of How Lives Are Being Changed in the Short-Video Era

Published: November 2021 Pages: 320

eISBN: 9781264264179 | ISBN: 9781264264162

Cover

Title Page

Copyright Page

Dedication

Contents

PREFACE ONE INCREASING EVERY PERSON’S UNIQUE SENSE OF HAPPINESS

PREFACE TWO UNVEILING THE MYSTERY OF KUAISHOU

INTRODUCTION: WHAT IS KUAISHOU?

CHAPTER ONE ENABLING EVERY LIFE TO BE SEEN

Handy Geng: The Imaginative and World-Famous “Thomas Edison of Waste Materials”

Professor David from Oxford: An Expert Who Reminds Us of Santa Claus Shows You How to Perform Experiments

Farmer-Turned-Airplane-Maker Mr. Zhu: I’m Not Edison, but I Love Invention, Too

Mr. Bao the Truck Driver: I Filmed My Journeys on the Road and Unexpectedly Entered the Spotlight

CHAPTER TWO KUAISHOU E-COMMERCE: A WAY FOR FANS TO BUY GOOD PRODUCTS DIRECTLY FROM THE MANUFACTURER

Wawa and Xiaoliang: How We Received 110,000 Orders in One Hour of Livestreaming

Luola Run: Selling “Tree-Ripened” Fruits to the Whole of China Through Kuaishou

Shancun Erge: After Cutting an Orange on Kuaishou I Inadvertently Became a “Fruit Hunter”

Xianyang Erqiao: From “Kitchen God” on Kuaishou to King of Red Chili Oil E-Commerce

Hao Dong: Kuaishou Fulfilled My Performance Dream and My Hot Pot Dream

CHAPTER THREE KUAISHOU EDUCATION: REDEFINING KNOWLEDGE

Lan Ruiyuan the Excel Teacher: I Lecture to the World from the Countryside

Anba the Veterinarian: Spreading Knowledge and Finding Love on Kuaishou

Qiao San: I Teach Video Production on Kuaishou and Make Money in Doing So

Mama Yan: A Catering Tutor Who Self-Devised 84 Korean Dishes

CHAPTER FOUR KUAISHOU MUSICIANS: MUSIC-MAKING IS NO LONGER THE PRIVILEGE OF A FEW

Hu Zige: An Itinerant Singer Who Became Popular Overnight

Qu Xiaobing: A New Musician in the Internet Age Who Can Simply Be Herself

Liu Pengyuan: Kuaishou Can Give Scope to the Musical Aspirations of Many People

CHAPTER FIVE HAVING A KUAISHOU ACCOUNT WILL BECOME STANDARD BUSINESS PRACTICE

Enterprise Accounts: Livestreaming Has Become New Terrain for Enterprises to Find Customers

Employee Account: Kuaishou’s “Internet Celebrities” Have Reconfigured Employee-Enterprise Relations

CHAPTER SIX KUAISHOU’S POVERTY ALLEVIATION: SEEING EVERY VILLAGE

Xueli the Smile-a-Lot: A Left-Behind Youth Who Promotes the Idyllic Beauty of the Countryside

The Seven Fairies of Dong Families: Connecting the Ancient Dong Villages to Modern Civilization by Using Short Videos

A Taste of the Mountain Villages: Kuaishou’s “Lu Zhishen” Is the King of Poverty Alleviation in the Mountains

China’s First Yoga Village: Kuaishou Made the Legend of Yugouliang Village Visible to the World

CHAPTER SEVEN KUAISHOU’S INTANGIBLE CULTURAL HERITAGE: SEEING EVERY HERITAGE

Wei Zongfu: Kuaishou Has Breathed New Life into the Daoqing Shadow Play of the Wei Clan

Chen Libao the Suona Player: I Gained 500 Times More Students as Soon as I Got on Kuaishou

Ajie the Opera Singer: I Only Realized I Had a Prodigy at Home After Using Kuaishou

CHAPTER EIGHT KUAISHOU VILLAGES: A SINGLE SPARK CAN START A PRAIRIE FIRE

“Sister Yue” of Liangshan Prefecture: We Are Both from the Grassroots—if He Can Make Money, Then So Can I

Li Wenlong: I Became Famous Overnight Thanks to an Inspiration from Dangal

Huazai: How I Sold Dishcloths Throughout China and Even Southeast Asia

Haitou Town: How to Achieve 300 Million Yuan in E-Commerce Transactions in One Year

CHAPTER NINE KUAISHOU MCNs: MAKING THE MOST OF THE SHIFT FROM PICTURE AND TEXT TO VIDEO

Jin Shang Xing: MCNs Must Seize Fleeting Opportunities

May Beauty Makeup: Enabling Ordinary Boys and Girls to Become Internet Celebrities

EPILOGUE: LOOKING AHEAD TOWARD THE 5G ERA: THE RISE OF VIDEO TO A LEADING ROLE / YU GUOMING

POSTSCRIPT: THE POWER OF KUAISHOU

INDEX