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CITATION

Berkery, Dermot. The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business. New York: McGraw Hill LLC, 2023.

The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business

Authors: Dermot Berkery

Published:  August 2023 Pages: 240

eISBN: 9781265404482 | ISBN: 9781265399917
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  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Preface: 12 Techniques for Generating Great New Business Propositions
  • Acknowledgments
  • CHAPTER 1: Why Do Other People Come Up with All the Brilliant Ideas?
  • CHAPTER 2: Falling Transaction Costs: Blockbuster Versus Netflix
  • CHAPTER 3: Falling Transaction Costs Will Lead to Perfection in Our Lives
  • • Technique A: Imagining Perfection
  • CHAPTER 4: Falling Transaction Costs → Increased Exchange → Opportunities for Entrepreneurs and Value for Everyone
  • • Technique B: Driving Up the Velocity of Consumption
  • CHAPTER 5: The Eight Major Categories of Transaction Costs
  • • TxC One: Inability to Search the Market
  • • Technique C: Multiplying the Ability to Search the Market
  • CHAPTER 6: Transaction Costs Create “Just-in-Case” Home Lives
  • • TxC Two: Lack of Trust
  • • Technique D: Sprinkling Trust
  • CHAPTER 7: Transaction Costs Shape Our Lives
  • • TxC Three: The Tyranny of Geography
  • • Technique E: Hunting for Situations with Both Excess Supply and Excess Demand
  • CHAPTER 8: The Journey Toward the Zero-TxC World
  • • TxC Four: Inability to Pinpoint a Counterparty and Close a Contract
  • CHAPTER 9: Makers of Products Need to Transform Them into Services
  • • Technique F: Weaning People and Businesses Off Their Ownership Fixation
  • • TxC Five: Regulation and Government Protection
  • CHAPTER 10: Why Are Transaction Costs Falling Rapidly?
  • • TxC Six: Payment and Transfer of Value
  • CHAPTER 11: Why Transaction Costs Eliminate the Price Space Most of the Time
  • • TxC Seven: Reducing the Opportunity Cost of People’s Time
  • • Technique G: Slicing and Dicing Property Rights
  • CHAPTER 12: The Trifecta of Accelerators: the Internet of Things, Idle Assets, and Marginal Cost Pricing
  • • TxC Eight: Monetary TxCs
  • • Technique H: Ferreting Out Idle Assets
  • • Technique I: Adopting Dynamic Pricing
  • CHAPTER 13: The Power of Swarms
  • • Technique J: Constructing a Swarm
  • CHAPTER 14: Should Firms Do Tasks Inside the Hierarchy or Pass Them Outside to Entrepreneurs?
  • CHAPTER 15: Specialization Blows Hierarchies Apart, Showering the World with Entrepreneurial Opportunities
  • CHAPTER 16: The Complete Disaggregation of the Firm over Time
  • CHAPTER 17: TxCs and Disaggregation in the World of Banking
  • • Technique K: Disaggregating Tasks
  • CHAPTER 18: TxCs and Disaggregation in Universities
  • CHAPTER 19: Reaggregations, Swarms, and Virtualized Firms
  • • Technique L: Reaggregating Tasks
  • CHAPTER 20: How Governments Can Create Value in Society Without Spending Money
  • References
  • Index