An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing Turner, Jamie , Moxley, Chuck September 28, 2021
CustomerCentric Selling, Second EditionMichael T. Bosworth, John R. Holland, Frank VisgatisDecember 18, 2009
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Chavez, Tom , O’Hara, Chris , Vaidya, Vivek October 5, 2018
Green Supply Chain Management: Product Life Cycle ApproachHsiao-Fan Wang, Surendra M. GuptaJuly 27, 2011
How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses Pieri, Jules April 19, 2019
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds Walter, Ekaterina , Gioglio, Jessica November 2, 2018
Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do Farber, Steve September 6, 2019
Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry Desberg, Peter , Davis, Jeffrey February 15, 2022
The Power of Mandate: How Visionary Leaders Keep Their Organization Focused on What Matters Most Stawski, Scott June 28, 2019
Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the TopNicholas A.C. Read, Dr. Stephen J. BistritzAugust 18, 2009
Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals Band, Zvi April 5, 2019
Supply Chain Transformation: Building and Executing an Integrated Supply Chain StrategyJ. Paul DittmannOctober 17, 2012
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer ValueHarry Macdivitt, Mike WilkinsonSeptember 19, 2011
The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You Slim, Pamela October 12, 2021