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CITATION

Bowden, Mark and Ford, Andrew. Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word. US: McGraw-Hill, 2012.

Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

Authors: Mark Bowden and Andrew Ford

Published:  September 2012

eISBN: 9780071793018 0071793011 | ISBN: 9780071793001
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  • Contents
  • Preface
  • Acknowledgments
  • Introduction
  • 1 Primary Impressions
  • 2 Winning Trust with a Wave of Your Hand
  • 3 Types and Territory
  • 4 A Tribal Bazaar
  • 5 Realizing Relationships in Sales
  • 6 Opening and Closing Acts
  • 7 The Complex Sale
  • 8 C-Suite Selling
  • 9 Fire and Ice
  • 10 Sales Intelligence
  • 11 Coaching a Racehorse
  • Concluding Thought
  • Appendix: Mark Bowden’s GesturePlane™ System for Sales Professionals
  • Further Reading and Resources
  • Index