CITATION

Nadeau, Raymond A.. Living Brands Living Brands: Collaboration + Innovation = Customer Fascination. US: McGraw-Hill Education, 2007.

Living Brands Living Brands: Collaboration + Innovation = Customer Fascination

Published:  2007

ISBN: 9780071630986 0071466142

With a career that has spanned marketing, product development, advertising, and design, Raymond Nadeau has a global background that encompasses every element of today's marketing mix.

As the recipient of many prestigious design and cosmetics industry awards, such as the FIFI, the AIGA Award, the 2003 Cosmetics Industry Award for Best Executed Launch, the ID Award for excellence in design and advertising, and as a nominee for the Chrysler Award, Nadeau has lectured at Parsons The New School For Design in New York. In addition, he has been a frequent speaker and panel participant at prestigious institutions and industry events worldwide, including the Fashion Institute of Technology (FIT), Advertising Age conferences, the HBA Show, The Institute for International Research's Future Focus Seminars, and the Packaging and Design Summit.

Nadeau has been quoted in publications such as Brandweek, Adweek, Global Cosmetics Industry, WWD, and W magazines and has been profiled on Interbrand's Brand Channel. Under the LBLM (Living Brands Living Media) umbrella, he continues to work as a copywriter for numerous advertising agencies in the United States and Europe. Brune Advertising in Paris, one of his collaborating partners, was voted as the best up-and-coming French advertising agency in 1995.

Nadeau is also the executive creative consultant for Turner Media and the managing and creative director for centdegrés New York. He is a contributing editor to the London-based Global Design Registry and sits on the board of directors of the nonprofit Sputnik Observatory. He also collaborates with The Kind Group, a creative venture capital and brand development agency based in New York, whose clients include Target, Boots, and Virgin.

Nadeau graduated from the University of Kansas with a bachelor's degree in liberal arts; he later received his MBA from Pepperdine University's Graziadio School of Business in Malibu, California. He also attended New York's School of Visual Arts. A member of the World Future Society, the Fashion Institute of Technology Mentor Program, and the board of directors of the Sputnik Observatory, Nadeau also serves as a creative consultant for DKMS, a nonprofit global organization dedicated not only to promoting awareness of leukemia and related blood diseases but also to soliciting and identifying bone marrow donors. He resides both in Manhattan and Stillwater, Pennsylvania, with his partner, Jim.