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CITATION

Nadeau, Raymond A.. Living Brands Living Brands: Collaboration + Innovation = Customer Fascination. US: McGraw-Hill Education, 2007.

Living Brands Living Brands: Collaboration + Innovation = Customer Fascination

Authors: Raymond A. Nadeau

Published:  2007

ISBN: 9780071630986 0071466142
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  • Contents
  • Foreword by Dr. Peter Harf
  • Preface by Creed O’Hanlon
  • Acknowledgments
  • Introduction
  • Part One: Collaboration
  • Secret #1: Be There
  • Secret #2: Be Real
  • Part Two: Innovation
  • Secret #3: Be Intimate
  • Secret #4: Be Inspired
  • Part Three: Customer Fascination
  • Secret #5: Be Good
  • Secret #6: Be Beautiful
  • Conclusion: Build a Brand-New World—A Model For Vision
  • Postscript
  • Notes
  • Photo and Art Credits
  • Index