A dual citizen of both Austria and the United States, Gerhard Gschwandtner is the founder and publisher of Selling Power, the leading magazine for sales professionals worldwide, with a circulation of 165,000 subscribers in 67 countries.
He began his career in his native Austria in the sales training and marketing departments of a large construction equipment company. In 1972, he moved to the United States to become the company's North American Sales Training Director, later moving into the position of Marketing Manager.
In 1977, he became an independent sales training consultant, and in 1979 he created an audiovisual sales training course called “The Languages of Selling.” Marketed to sales managers at Fortune 500 companies, the course taught nonverbal communication in sales together with professional selling skills.
In 1981, Gerhard launched Personal Selling Power, a tabloid-format newsletter directed to sales managers. Over the years the tabloid grew in subscriptions, size, and frequency. The name changed to Selling Power, and in magazine format it became the leader in the professional sales field. Every year Selling Power publishes the “Selling Power 500,” a listing of the 500 largest sales forces in America. The company publishes books, sales training posters, and audio and video products for the professional sales market.
Gerhard has become America's leading expert on selling and sales management. He conducts webinars for such companies as SAP, and Selling Power has recently launched a new conference division that sponsors and conducts by-invitation-only leadership conferences directed toward companies with high sales volume and large sales forces.
For more information on Selling Power and its products and services, please visit www.sellingpower.com.
