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Publication Cover

CITATION

Argenti, Paul and Forman, Janis. The Power Of Corporate Communication: Crafting the Voice and Image of Your Business. US: McGraw-Hill Education, 2002.

The Power Of Corporate Communication: Crafting the Voice and Image of Your Business

Authors: Paul Argenti and Janis Forman

Published:  2002

ISBN: 9780071660594 0071379495
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  • Contents
  • 1 Why Bother with Corporate Communication?
  • 2 The Roots of Corporate Communication
  • 3 How Corporate Communication Works
  • 4 Identity, Image, and Reputation: From Vision to Reality
  • 5 Corporate Advertising: Why and How Companies Use It
  • 6 Communicating Internally: The “Employee Care” Revolution
  • 7 Investor Relations: Enhancing Your Company’s Health and Wealth
  • 8 Managing Outreach to the Community: Government Relations and Corporate Philanthropy
  • 9 The Good News about the Bad News: How to Manage Old and New Media Strategically
  • 10 Managing Communications in a Crisis: Expect the Unexpected
  • Endnotes
  • Index