The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

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The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

Authors: Jed Alpert

Published: March 2012

eISBN: 9780071788199 0071788190 | ISBN: 9780071788182

Contents

Acknowledgments

Introduction

1 Why Mobile?

2 Being in Social Media is Not Enough, You Have to Invite Everyone Back to Your Place

3 Step 1: Make the One-to-One Connection

4 Step 2: Discover the One-to-One Opportunities

5 Step 3: Inspire Action

6 Step 4: Develop A Long-Term Relationship

7 Use Data to Increase Conversions By Streamlining Users’ Experience Ben Stein

8 One-to-One Transforms Whole Companies

9 One-to-One Transforms Communications for Everyone

Conclusion

Notes

Index