Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Authors: Joseph Michelli

Published: August 2013

eISBN: 9780071801263 007180126X | ISBN: 9780071801256

Cover

About the Author

Title Page

Copyright Page

Contents

Foreword

Acknowledgments

1. The Starbucks Connection

Principle 1 Savor and Elevate

2. If You Don’t Have Passion for Your Product, Why Should Your Customer?

3. From Replicable and Consistent to Magical and Unique

Principle 2 Love to Be Loved

4. It’s a Matter of Trust and Love

5. It Must Thrive Inside to Be Experienced Outside

Principle 3 Reach for Common Ground

6. Assume the Universal: Serve the Unifying Truths of Humans

7. Respect, Celebrate, and Customize: Listening and Innovating to Meet Local, Regional, and Global Needs

Principle 4 Mobilize the Connection

8. Growing the Connection Through Technology

9. Personal Relationships Translate: Sharing the Love from People to Products

Principle 5 Cherish and Challenge Your Legacy

10. Honor the Past, but Don’t Be Trapped in It

11. Taking the Long View: Building Success That Lasts

12. Forging a Real Lifestyle Connection

Bibliography

Index