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CITATION

Schaefer, Mark and Smith, Stanford. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. US: McGraw-Hill, 2013.

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Authors: Mark Schaefer and Stanford Smith

Published:  March 2013

eISBN: 9780071811170 0071811176 | ISBN: 9780071811163
Open eBook
  • Cover
  • About the Authors
  • Title Page
  • Copyright Page
  • Contents
  • Introduction: Were You Born to Blog?
  • Chapater 1 The Common Traits of Successful Bloggers
  • Chapater 2 You’re Not a Writer, You’re a Blogger
  • Chapater 3 Yes—You Can Blog
  • Chapater 4 Storytelling
  • Chapater 5 Dreaming
  • Chapater 6 Persuading
  • Chapater 7 Teaching
  • Chapater 8 Curation
  • Chapater 9 Discovering Your Blogging Skills
  • Chapater 10 Why Your Business Should Blog
  • Chapater 11 Corporate Blogging’s Most Common Questions
  • Chapater 12 The Minimum Viable Blog
  • Chapater 13 Unlocking Content
  • Chapater 14 Attracting Readers
  • Chapater 15 Attracting and Nurturing Blog Contributers
  • Chapater 16 Making Your Blog Pay
  • Chapater 17 Rocks in the Road
  • Chapater 18 Getting Personal
  • Chapater 19 Breaking Through with a Personal Blog
  • Chapater 20 Blogging Habits
  • Chapater 21 Coda
  • Index