30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your BusinessSusan GuneliusOctober 25, 2010
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionTom FeltensteinJuly 19, 2010
Born to Blog: Building Your Blog for Personal and Business Success One Post at a TimeMark Schaefer, Stanford SmithMarch 13, 2013
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceKaren PostNovember 15, 2011
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Dayal, Sandeep November 30, 2021
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestMarshal CohenDecember 11, 2009
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsAndrea PhillipsMay 31, 2012
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship MarketingAbaete de Azevedo, Ricardo PomeranzSeptember 29, 2008
The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's BusinessSriram Dasu, Richard ChaseJune 26, 2013
Customers First: Dominate Your Market by Winning Them Over Where It Counts the MostBolivar J. BuenoMarch 15, 2012
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Chavez, Tom , O’Hara, Chris , Vaidya, Vivek October 5, 2018
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
Drucker on Marketing: Lessons from the World's Most Influential Business ThinkerWilliam CohenOctober 17, 2012
Emerging Markets Rule: Growth Strategies of the New Global GiantsMauro Guillen, Esteban Garcia-CanalNovember 13, 2012
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessJoe PulizziSeptember 3, 2013
Executive Warfare: 10 Rules of Engagement for Winning Your War for SuccessDavid D'AlessandroJune 10, 2008
Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales GrowthDrew Williams, Jonathan VerneyJune 25, 2013
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Wright, Ted November 11, 2014
From Scrappy to Self-Made: What Entrepreneurs Can Learn from an Ethiopian Refugee to Turn Roadblocks into an Empire Hagos, Yonas September 8, 2023
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize MarketingLon SafkoSeptember 4, 2012
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeDennis L. PrinceMarch 26, 2010
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience Norton, David September 1, 2017
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your BusinessPaul M. RandAugust 30, 2013
Instagram Power: Build Your Brand and Reach More Customers with the Power of PicturesJason MilesSeptember 17, 2013
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and ClosingTerri Morrison, Wayne A. ConawayOctober 25, 2011
Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for SuccessGina Carr, Terry BrockOctober 16, 2013
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds Walter, Ekaterina , Gioglio, Jessica November 2, 2018
Likeable Business: Why Today's Consumers Demand More and How Leaders Can DeliverDave Kerpen, Theresa Braun, Valerie PritchardOctober 9, 2012
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More Kerpen, Dave March 20, 2015
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)Dave KerpenMay 17, 2011
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and GamificationRajat PahariaMay 28, 2013
Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams Dan Sherman December 11, 2012
Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams Sherman , Dan July 24, 2014
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with EveryoneJed AlpertMarch 15, 2012
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building BrandsAmitava Chattopadhyay, Rajeev Batra, Aysegul OzsomerMay 18, 2012
The Next Evolution of Marketing: Connect with Your Customers by Marketing with MeaningBob GilbreathSeptember 3, 2009
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your SalesJeb Brooks, Marty ScirrattMarch 26, 2013
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They AreCarmine GalloSeptember 21, 2011
REPOSITIONING: Marketing in an Era of Competition, Change and CrisisJack Trout, Steve RivkinOctober 9, 2009
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence MarketingMark SchaeferFebruary 15, 2012
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into CurrencyLiz CrawfordMarch 20, 2012
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and FollowersAdam MetzAugust 16, 2011
The Social Employee: How Great Companies Make Social Media WorkCheryl Burgess, Mark BurgessJuly 31, 2013
No Access
Full Access
