The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really WorksStephen Voltz, Fritz GrobeNovember 26, 2012
The Executive's Guide to Consultants: How to Find, Hire and Get Great Results from Outside ExpertsDavid FieldsOctober 23, 2012
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online PresenceMike LewisOctober 22, 2012
Likeable Business: Why Today's Consumers Demand More and How Leaders Can DeliverDave Kerpen, Theresa Braun, Valerie PritchardOctober 9, 2012
Intelligent Commodity Indexing: A Practical Guide to Investing in CommoditiesRobert Greer, Nic Johnson, Mihir WorahOctober 2, 2012
The Financial Domino Effect: How to Profit Now in the Volatile Global EconomyBen EmonsSeptember 11, 2012
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize MarketingLon SafkoSeptember 4, 2012
The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers CraveJames Amos, BJ EmersonAugust 14, 2012
The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their CompanyArt Byrne, James P. WomackAugust 7, 2012
Mergers and Acquisitions Strategy for Consolidations: Roll Up, Roll Out and Innovate for Superior Growth and ReturnsNorman W. HoffmannJuly 24, 2012
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsAndrea PhillipsMay 31, 2012
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into CurrencyLiz CrawfordMarch 20, 2012
Customers First: Dominate Your Market by Winning Them Over Where It Counts the MostBolivar J. BuenoMarch 15, 2012
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with EveryoneJed AlpertMarch 15, 2012
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence MarketingMark SchaeferFebruary 15, 2012
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural MovementsScott GoodsonJanuary 27, 2012
Maverick Trading: PROVEN STRATEGIES FOR GENERATING GREATER PROFITS FROM THE AWARD-WINNING TEAM AT MAVERICK TRADINGDarren Fischer, Jon Frohlich, Robb ReinholdNovember 22, 2011
Investment Mistakes Even Smart Investors Make and How to Avoid ThemLarry Swedroe, RC BalabanNovember 17, 2011
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceKaren PostNovember 15, 2011
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and ClosingTerri Morrison, Wayne A. ConawayOctober 25, 2011
Contextual Pricing: The Death of List Price and the New Market RealityRobert Docters, Michael Barzelay, John G. Hanson, Cecilia NguyenOctober 19, 2011
Understanding ETF Options: Profitable Strategies for Diversified, Low-Risk InvestingKenneth TresterSeptember 20, 2011
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th EditionRoman Hiebing, Scott Cooper, Steve WehrenbergSeptember 15, 2011
Green Supply Chain Management: Product Life Cycle ApproachHsiao-Fan Wang, Surendra M. GuptaJuly 27, 2011
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Investing and the Irrational Mind: Rethink Risk, Outwit Optimism, and Seize Opportunities Others MissRobert KoppelMarch 21, 2011
The Ten Trillion Dollar Gamble: The Coming Deficit Debacle and How to Invest NowRuss KoesterichMarch 14, 2011
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
Security Valuation and Risk Analysis: Assessing Value in Investment Decision-MakingKenneth Hackel, CFAOctober 20, 2010
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and StayErnan RomanSeptember 27, 2010
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionTom FeltensteinJuly 19, 2010
The Four Pillars of Investing: Lessons for Building a Winning PortfolioWilliam J. BernsteinJuly 8, 2010
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeDennis L. PrinceMarch 26, 2010
Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder LettersL.J. RittenhouseMarch 23, 2010
Investing Strategies for the High Net-Worth Investor: Maximize Returns on Taxable Portfolios Gannon, Niall January 8, 2010
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestMarshal CohenDecember 11, 2009
REPOSITIONING: Marketing in an Era of Competition, Change and CrisisJack Trout, Steve RivkinOctober 9, 2009
No Access
Full Access
