CITATION

Browning, Beverly. Perfect Phrases for Fundraising. McGraw-Hill, 2012.

Perfect Phrases for Fundraising

Published:  August 2012

eISBN: 9780071793742 0071793747 | ISBN: 9780071793735

Book description:

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:

  • Telephone soliciting

  • YouTube, Facebook, and Twitter

  • One-on-one meetings

  • Board of director appeals

  • Organization website campaigns