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CITATION

Browning, Beverly. Perfect Phrases for Fundraising. McGraw-Hill, 2012.

Perfect Phrases for Fundraising

Authors: Beverly Browning

Published:  August 2012

eISBN: 9780071793742 0071793747 | ISBN: 9780071793735
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  • PERFECT PHRASES™forFUNDRAISING
  • PART I
  • PERFECT PHRASES FOR FUNDRAISING LETTER CAMPAIGNS
  • CHAPTER 1
  • The Order of Information for Reader Impact
  • CHAPTER 2
  • The First Paragraph
  • CHAPTER 3
  • The Second Paragraph
  • CHAPTER 4
  • The Third Paragraph
  • CHAPTER 5
  • The Fourth Paragraph
  • CHAPTER 6
  • The Closing
  • PART II
  • PERFECT PHRASES FOR INTERNET AND SOCIAL MEDIA CAMPAIGNS
  • CHAPTER 7
  • Organization Website Campaigns
  • CHAPTER 8
  • YouTube Campaigns
  • CHAPTER 9
  • Facebook Campaigns
  • CHAPTER 10
  • Twitter Campaigns
  • PART III
  • PERFECT PHRASES FOR TELEPHONE AND FACE-TO-FACE CAMPAIGNS
  • CHAPTER 11
  • Telephone Campaigns
  • 1. Catch the Listener’s Attention with A to Z Words That Resonate
  • CHAPTER 12
  • Board of Directors Campaigns
  • CHAPTER 13
  • One-on-One Fundraising Meeting Campaigns
  • CHAPTER 14
  • Service Club and Civic Organization Campaigns
  • The Right Phrase for Every Situation…Every Time.