Executive Warfare: 10 Rules of Engagement for Winning Your War for SuccessDavid D'AlessandroJune 10, 2008
The Next Evolution of Marketing: Connect with Your Customers by Marketing with MeaningBob GilbreathSeptember 3, 2009
REPOSITIONING: Marketing in an Era of Competition, Change and CrisisJack Trout, Steve RivkinOctober 9, 2009
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeDennis L. PrinceMarch 26, 2010
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestMarshal CohenDecember 11, 2009
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and ClosingTerri Morrison, Wayne A. ConawayOctober 25, 2011
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and StayErnan RomanSeptember 27, 2010
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionTom FeltensteinJuly 19, 2010
30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your BusinessSusan GuneliusOctober 25, 2010
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th EditionRoman Hiebing, Scott Cooper, Steve WehrenbergSeptember 15, 2011
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the DealOren KlaffJanuary 26, 2011
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and FollowersAdam MetzAugust 16, 2011
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)Dave KerpenMay 17, 2011
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online NetworkingLandy Chase, Kevin KneblJune 23, 2011
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They AreCarmine GalloSeptember 21, 2011
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceKaren PostNovember 15, 2011
How to Get a Job on Wall Street: Proven Ways to Land a High-Paying, High-Power JobScott HooverAugust 22, 2011
Drucker on Marketing: Lessons from the World's Most Influential Business ThinkerWilliam CohenOctober 17, 2012
How Women Lead: The 8 Essential Strategies Successful Women KnowSharon Hadary, Laura HendersonSeptember 4, 2012
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural MovementsScott GoodsonJanuary 27, 2012
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into CurrencyLiz CrawfordMarch 20, 2012
Boundless Potential: Transform Your Brain, Unleash Your Talents, and Reinvent Your Work in Midlife and BeyondMark WaltonFebruary 15, 2012
Customers First: Dominate Your Market by Winning Them Over Where It Counts the MostBolivar J. BuenoMarch 15, 2012
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with EveryoneJed AlpertMarch 15, 2012
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence MarketingMark SchaeferFebruary 15, 2012
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsAndrea PhillipsMay 31, 2012
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online PresenceMike LewisOctober 22, 2012
The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers CraveJames Amos, BJ EmersonAugust 14, 2012
Likeable Business: Why Today's Consumers Demand More and How Leaders Can DeliverDave Kerpen, Theresa Braun, Valerie PritchardOctober 9, 2012
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize MarketingLon SafkoSeptember 4, 2012
Mean Girls at Work: How to Stay Professional When Things Get PersonalKatherine Crowley, Kathi ElsterOctober 9, 2012
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really WorksStephen Voltz, Fritz GrobeNovember 26, 2012
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy SierraMack CollierMarch 26, 2013
Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales GrowthDrew Williams, Jonathan VerneyJune 25, 2013
No Access
Full Access
