The Next Evolution of Marketing: Connect with Your Customers by Marketing with MeaningBob GilbreathSeptember 3, 2009
REPOSITIONING: Marketing in an Era of Competition, Change and CrisisJack Trout, Steve RivkinOctober 9, 2009
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeDennis L. PrinceMarch 26, 2010
Leadership the Barack Obama Way: Lessons on Teambuilding and Creating a Winning Culture in Challenging TimesShelly Leanne, Shel LeanneDecember 21, 2009
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestMarshal CohenDecember 11, 2009
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and ClosingTerri Morrison, Wayne A. ConawayOctober 25, 2011
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and StayErnan RomanSeptember 27, 2010
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionTom FeltensteinJuly 19, 2010
Conversations for Change: 12 Ways to Say it Right When It Matters MostShawn Kent HayashiSeptember 13, 2010
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th EditionRoman Hiebing, Scott Cooper, Steve WehrenbergSeptember 15, 2011
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Crucial Conversations Tools for Talking When Stakes Are High, Second EditionKerry Patterson, Joseph Grenny, Ron McMillan, Al SwitzlerAugust 19, 2011
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceKaren PostNovember 15, 2011
Drucker on Marketing: Lessons from the World's Most Influential Business ThinkerWilliam CohenOctober 17, 2012
Conversations for Creating Star Performers: Go Beyond the Performance Review to Inspire Excellence Every DayShawn Kent HayashiDecember 12, 2011
Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees FlourishDavid CasulloFebruary 6, 2012
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural MovementsScott GoodsonJanuary 27, 2012
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into CurrencyLiz CrawfordMarch 20, 2012
Customers First: Dominate Your Market by Winning Them Over Where It Counts the MostBolivar J. BuenoMarch 15, 2012
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with EveryoneJed AlpertMarch 15, 2012
Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive AdvantageMarty ParkerOctober 11, 2011
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence MarketingMark SchaeferFebruary 15, 2012
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsAndrea PhillipsMay 31, 2012
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online PresenceMike LewisOctober 22, 2012
The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers CraveJames Amos, BJ EmersonAugust 14, 2012
Likeable Business: Why Today's Consumers Demand More and How Leaders Can DeliverDave Kerpen, Theresa Braun, Valerie PritchardOctober 9, 2012
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize MarketingLon SafkoSeptember 4, 2012
The Exchange Strategy for Managing Conflict in Healthcare: How to Defuse Emotions and Create Solutions when the Stakes are HighSteven Dinkin, Barbara Filner, Lisa MaxwellNovember 20, 2012
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really WorksStephen Voltz, Fritz GrobeNovember 26, 2012
How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal CommunicationBrandy MychalsOctober 23, 2012
Conversations that Get Results and Inspire Collaboration: Engage Your Team, Your Peers, and Your Manager to Take ActionShawn Kent HayashiMarch 26, 2013
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