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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceKaren PostNovember 15, 2011
The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the JobHelen Cunningham, Brenda GreeneOctober 2, 2012
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestMarshal CohenDecember 11, 2009
Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Pulizzi, Joe May 25, 2021
Customers First: Dominate Your Market by Winning Them Over Where It Counts the MostBolivar J. BuenoMarch 15, 2012
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessJoe PulizziSeptember 3, 2013
The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to SuccessBarbara PachterJuly 9, 2013
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize MarketingLon SafkoSeptember 4, 2012
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience Norton, David September 1, 2017
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your BusinessPaul M. RandAugust 30, 2013
Instagram Power: Build Your Brand and Reach More Customers with the Power of PicturesJason MilesSeptember 17, 2013
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Pulizzi, Joe , Rose, Robert September 8, 2017
Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for SuccessGina Carr, Terry BrockOctober 16, 2013
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds Walter, Ekaterina , Gioglio, Jessica November 2, 2018
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)Dave KerpenMay 17, 2011
The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships McPherson, Susan March 23, 2021
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and GamificationRajat PahariaMay 28, 2013
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with EveryoneJed AlpertMarch 15, 2012
The New Articulate Executive: Look, Act, and Sound Like a Leader, Second Edition Toogood, Granville N. June 11, 2010
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy KawasakiRohit BhargavaMarch 31, 2008
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The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Weinstein,Mindy November 8, 2022
QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps Phillips, Reed November 30, 2021
The Retention Revolution: 7 Surprising (and Very Human!) Ways to Keep Employees Connected to Your Company Keswin, Erica September 26, 2023
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence MarketingMark SchaeferFebruary 15, 2012
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into CurrencyLiz CrawfordMarch 20, 2012
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and FollowersAdam MetzAugust 16, 2011
The Social Employee: How Great Companies Make Social Media WorkCheryl Burgess, Mark BurgessJuly 31, 2013
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online NetworkingLandy Chase, Kevin KneblJune 23, 2011
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and InfluenceIan GreenleighSeptember 10, 2013
Speak Up, Show Up, and Stand Out: The 9 Communication Rules You Need to Succeed Malandro, Loretta November 17, 2014
Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life, with a foreword by Martha MendozaGeoffrey TumlinJuly 23, 2013
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th EditionRoman Hiebing, Scott Cooper, Steve WehrenbergSeptember 15, 2011
The Talent Manifesto: How Disrupting People Strategies Maximizes Business Results Heckman, RJ December 28, 2018
The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers CraveJames Amos, BJ EmersonAugust 14, 2012
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy SierraMack CollierMarch 26, 2013
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing PlansRobert HamperAugust 14, 2013
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural MovementsScott GoodsonJanuary 27, 2012
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